Summary of GOOD WORKS! by Philip Kotler, David Hessekiel, Nancy R. Lee

Summary of GOOD WORKS! by Philip Kotler, David Hessekiel, Nancy R. Lee

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Synopsis

In GOOD WORKS! beschreiben Philip Kotler und seine Koautoren, warum Unternehmen sich heute unbedingt für eine gute Sache einsetzen sollten. Er lotet die Chancen und Möglichkeiten der Corporate Social Responsibility aus und erklärt, wie jedes Unternehmen seine Kunden mit ins Boot holen kann, um die Welt ein Stückchen besser zu machen. Dabei zeigt er auch, wie Unternehmen nebenbei noch ihren Umsatz steigern und ihre Kosten reduzieren können.

About the author

Philipp Kotler ist ein bekannter Marketingexperte und Autor. Er hat schon über 55 Bücher zu verschiedenen marketingrelevanten Themen veröffentlicht. Außerdem unterrichtet er Marketing an der Northwestern University. David Hessekiel ist der Präsident des Cause Marketing Forum, das Unternehmen und NGOs zu einer gelungenen Zusammenarbeit verhilft. Nancy Lee ist Gründerin und Präsidentin der Agentur Social Marketing Services, Inc. und Expertin für die Rolle von Social Media im Marketing.

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