Summary of Business Model Generation by Alexander Osterwalder & Yves Pigneur
Synopsis
Business Model Generation ist eine praxisorientierte Anleitung für alle, die Geschäftsideen entwickeln und Businesspläne erstellen wollen. Wichtige Elemente in Geschäftsmodellen sind z.B. Kundengruppen, Vertriebskanäle und Einnahmequellen. Diese Anleitung erklärt verschiedene Methoden, mit denen die Elemente erarbeitet und definiert werden können, sodass am Ende der Plan für ein erfolgreiches Unternehmen entsteht.
About the author
Alexander Osterwalder ist ein schweizerischer Unternehmer und Unternehmensberater, der sich vor allem mit den Themen Strategie und Entwicklung von Geschäftsmodellen beschäftigt. Yves Pigneur ist ein belgischer Computerwissenschaftler, der unter anderem an den Universitäten Lausanne, Singapur und Montreal im Bereich der Management-Informationssysteme unterrichtet hat. Die beiden haben gemeinsam außerdem die Bücher Value Proposition Design und Business Model You veröffentlicht.
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